I’ve been at many political events at which Don Berwick was present trying to garner support from activists.
He makes a good case in person for his candidacy. He is one of 3 good candidates running in the Democratic Primary for Governor which is fast approaching.
What he lacked, from the start, and I am speaking of: like the day AFTER he decided to run for political office, were the tangible items activists walk out of an event with in their hand: a bumper sticker, a button. A brand that can be shown and displayed to get the public, otherwise known as our friends and neighbors, just who it is that a known activist is supporting.
Those little items get those conversations going that are the building blocks to getting name recognition.
I saw him in Scituate back in the late Fall of ’13. No bumper stickers then, and what was/is even more shocking to me now was that no bumper stickers were available at the caucuses held in February when he had already gotten support from my fellow caucus goers, soon to be fellow delegates.
When 3 of us, all delegates, travelling together arrived in Worcester for Friday evening’s opening gavel, we saw signs – signs galore on the street outside the DCU Center. For every other candidate. We saw homemade signs for Don Berwick but we had to search for them, actively look to see if there was any visibility for him, it was that hard to spot. Those individuals who had made homemade signs for Don Berwick were scattered and hard to locate Friday night around 5pm in Worcester.
This really is not suppose to be an anti Don Berwick blog post.
This blog post is being written so that political consultants, activists, recognize that while many advances have been made through data mining and direct voter contact, we cannot throw the baby out with the bathwater: branding, bumper stickers, buttons, signs, and visibility have a role to play, if only to just start the conversation that we must have with our neighbors.
71% of voters contacted,according to the recent Globe poll, say that Don Berwick is not known to voters and I am suggesting that a little money spent on small items way back in ’13 could have gone a long way to get that number way down.
Call not using these ‘basic political tools’ my pet peeve.
I will finish by saying good luck to all running.
We have a good selection of Democratic candidates to choose from and most of them know that ‘basic political tools’ are important.
I would love an election where all of the candidates recognize this political reality.